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Want to support this channel and help us preserve old films? Visit Visit our website This 1961 TV commercial for the Studebaker Lark features satisfied customers talking about the car with the tagline, “You have to drive it to believe it.“ The Studebaker Lark is a compact car that was produced by Studebaker from 1959 to 1966. From its introduction in early 1959 until 1962, the Lark was a product of the Studebaker-Packard Corporation. In mid-1962, the company dropped “Packard“ from its name and reverted to its pre-1954 name, the Studebaker Corporation. We encourage viewers to add comments and, especially, to provide additional information about our videos by adding a comment! See something interesting? Tell people what it is and what they can see by writing something for example: “01:00:12:00 -- President Roosevelt is seen meeting with Winston Churchill at the Quebec Conference.“ This film is part of the Periscope Film LLC archive, one of the l
