Roundtable Financial games: how gaming mechanics transform financial behaviour

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3 Dec 2024

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• Gamification of customer experience: pros and cons • How digital gaming mechanics “shape” customers and their financial culture • Using gamification for consumer protection Moderator: Mikhail Mamuta, Bank of Russia Speakers: • Igor Alutin, Moscow Exchange • Aleksandr Kralkin, T-Investment • Ivan Pyatkov, Alfa-Bank • Marianna Snigireva, Netology • Irina Usan-Podgornova, Bank of Russia • Alexey Shchavelev, PSB Bank

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