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PIRELLI 2014 “THE CALENDAR YEARS 1964 - 2013“ 50th Anniversary Photographer Retrospective HD by Fashion Channel “The Cal“TM was the brainchild of Pirelli UK Limited, the Group's British subsidiary, which worked on the project with ample leeway. In 1964 the Brits, looking for a marketing strategy to help Pirelli stand out from domestic competition, appointed the art director Derek Forsyth and British photographer Robert Freeman, famous for his portraits of the Beatles, to produce what was an entirely innovat
