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A short video showing the marketing of Aunt Jemima and how this campaign has impacted many today. Many consider Aunt Jemima as a kind, happy motherly figure who made great pancakes. Aunt Jemima, sang songs, cooked pancakes, and told romanticized stories about the Old South as a happy place for blacks and whites. But examine how these interpretations came to be and whether they were based on reality or in marketing. How many times does it take to call Aunt Jemima “Happy“ before everyone believes it? And does just saying she is “Happy“ make it so? Audio excerpts from the “Aunt Jemima Variety Show“
