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Join this channel to get access to perks: Want to learn more about Perisope Film and get access to exclusive swag? Join us on Patreon. Visit Visit our website Produced by Larrance/ Watson Associates, this two-part untitled newsreel film from the 1970s sheds light on the origin story as well as the manufacturing process of the famed Jack Daniel’s Whiskey (38:17). Both parts of the film take place in Lynchburg, Tennessee at Jack Daniel’s Hollow however the first film, which is notedly in Italian, takes the viewer on a tour of the distillery whereas the second film is a business case history exploring the various business elements that make Jack Daniel’s Whiskey a timeless success. Originally founded and owned by Jasper Newton “Jack” Daniel in the late-1800s, the company is now managed by Brown-Forman Corporation. Dave (David) Fulmer sits on porch (0:07). Montage of nature scenes from Central Tennessee (0:47). Tour group walks the grounds of Jack Daniel’s Hollow with guide Clarence Rollman (1:34). Statue of Jack Daniels (2:08-4:03). Building that housed the first distillery and sign that reads Jack Daniel Distillery Lem Motlow Prop, Inc (4:04). Jack’s office interior - portrait of Lem Motlow (5:01). Portrait of Franklin D. Roosevelt’s Vice President John Nance Garner (5:16). Portrait of Mr. Martin Losell (5:36). Jack Daniel’s death (5:40). Print of Lynchburg’s main square on market day (6:28). Clips of ducks on the property (7:17). Delivery of grain oats and barley (7:28). Exterior of distillery (8:10). Illustrated interior layout of distillery (8:20). The distillery building - employee checks on the cooking of the grains into “sour mash” before they are pumped into the fermenters (8:51). Liquid being poured into the fermenters (9:31). Fermented liquid (9:43). Exterior of the distillery compound’s sawmill (10:32). Wood master gathers Maple (11:29). Cutting wood into “Ricks” (12:02). Loggers stacking wood (12:38). Burning wood to make charcoal (12:47). Shovels-worth of charcoal powder (13:35). Charcoal Mellowing Building (13:43). Mellowing process - interior of barrel (14:06). Employee taste test (14:35). Barrels in the storage house containing the special Bianca Americana Whiskey (15:20). Bottling assembly line (16:34). Tour group sits on the front porch of Jack Daniel’s home (17:40). Beginning of new segment on company case history - Dave Fulmer speaks to the camera (20:29). Analysis of five main talking points featured in other films about Jack Daniel’s Whiskey (20:45). Dave holds Goode’s World Atlas (22:19). Map of Moore County, Tennessee (22:49). Nature scenes from Moore County (22:58). Aerial shot of Lynchburg (23:14). Vintage black and white photos of Lynchburg in the late 1800s (23:23). Portrait of Lutheran minister - reverend Daniel (Dan) Call (23:45). Photo of the first distillery with a sign that reads “Jack Daniel Old Time Sour Mash Whiskey” (23:56). Reasons behind the lack of railroad and isolation of Moore County (24:33). Interview with local Herb Fanning on the topic while he wears a Telcove cap (24:48). Interview with Clarence Rollman on why Moore County is a “dry county” (25:41). Manufacturing methods - whiskey making during prohibition era in Tennessee (27:03). Hand testing of grain (28:06). Hard maple cut into ricks and stacked (28:12). Reduction of ricks to charcoal through controlled outdoor burning (28:17). Neck labels getting placed on the bottles (28:29). Charcoal mellowing process (28:48). Close-up of Jack Daniel’s Old Time Old No.7 brand whiskey label (29:19). Written report by the US Treasury Department’s Alcohol Tax Bureau (29:33). Old illustrated portrait of Jack Daniel (30:43). Packaging - how to name your product and choose company colors - Jack Daniel’s square bottle has never changed (30:55). Analysis of pricing (32:50). Portrait of Lem Motlow (33:51). Old Jack Daniel’s magazine ads (34:49). Dave summarizes key points (37:06). Footage from mock film “made by” Jack Daniel (37:53). We encourage viewers to add comments and, especially, to provide additional information about our videos by adding a comment! See something interesting? Tell people what it is and what they can see by writing something for example: “01:00:12:00 -- President Roosevelt is seen meeting with Winston Churchill at the Quebec Conference.“ This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit
