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Want to support this channel and help us preserve old films? Visit Visit our website This animated Cheetos Baked and Quick Fried commercial features the tagline “Cheese That Goes Crunch.“ It also features the Cheetos Mouse, who debuted in 1971 and disappeared around 1979, eventually replaced in 1986 by Chester Cheetah. Cheetos (formerly styled as Chee-tos until 1998) is a brand of cheese puff snack made by Frito-Lay, a subsidiary of PepsiCo. Fritos creator Charles Elmer Doolin invented Cheetos in 1948. Crunchy Cheetos remained the brand's sole product for 23 years until the introduction of Cheetos Puffs in 1971. We encourage viewers to add comments and, especially, to provide additional information about our videos by adding a comment! See something interesting? Tell people what it is and what they can see by writing something for example: “01:00:12:00 -- President Roosevelt is seen meeting with Winston Churchill at the Quebec Conference.“ This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit
