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It’s obvious from the name of the brand that behind the most luxurious spice in the world, saffron, lies a secret. The golden hour to harvest saffron is before sunrise, and if it is picked later, it loses its aroma and color. Beautiful women of the countryside come to the fields in groups, baskets in hand, to gather the saffron flowers. The original idea for the packaging design came from the atmosphere of the saffron fields, the women, the saffron flowers, and the sun formed the visual elements of the packaging. In terms of the type of packaging, we decided to engage the audience more in understanding the atmosphere of this valuable flower and spice. We, therefore, added augmented reality to the distinguishing features that the illustration already had. In this way, by scanning the packaging, the audience is able to clearly understand the packaging elements, and layer by layer, it is possible to see the atmosphere between the illustration. ---------------------------------- Designed By Website: ---------------------------------- Art & Design Director: Seyyed Mostafa Seyyed Ebrahimi Packaging Designer and Illustrator: Seyyed Mostafa Seyyed Ebrahimi Creative Director: Yekta Jebelli Packaging Layout Design: Mohammad Reza Alaei AR Filter: Seyyed Mostafa Seyyed Ebrahimi Motion Designer: Mohammad Ardeshiri Logo Design & Presentation: Erfan Hakkani
