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Join this channel to get access to perks: Want to learn more about Periscope Film and get access to exclusive swag? Join us on Patreon. Visit Visit our website Produced and directed by Hermann D. Tauchert, this Toyota Car promo from 1973 seeks to promote Toyota’s 1973 range of compact cars - “Great things come in small packages”. Produced for Toyota Motor Sales USA, the film depicts various Toyota vehicles such as the Starlet, Corolla, Carina, Celica, Corona, and Land Cruiser driving around the United States. Additionally, the film seeks to emphasize the superior quality of Toyota cars and their practicality, the services offered at dealerships, and the work of the designers and engineers. Golden Gate Bridge, perhaps 1973 Toyota Celica ST (0:18). 1973 red Toyota Corona RT driving along freeway, San Francisco skyline in background (0:34). 1973 Toyota Celica ST trails Powell / Hyde Cable Car (0:38). Red Toyota Corona RT drives down Lombard Street (0:47). Corona RT and Celica ST on highway (0:53). Toyota Hilux pick-up truck rounds bend on desert road (1:19). Toyota Land Cruiser drives through desolate, arid desert landscape (1:24). San Xavier del Bac Mission Tucson, Arizona; various Toyota compact vehicles drive through Arizona arid landscapes (1:26). Royal Gorge Suspension Bridge in Canon City, Colorado (1:54). Spires of red sandstone stretch towards sky in Garden of the Gods, Colorado (1:59). Tire spins, sends snow into camera lens, perhaps Toyota Carina rounds bend of snow-covered road before landscape changes to covered bridge in rural area, city streets of perhaps New Orleans (2:27). United States Capitol building (3:18). Dulles International Airport (3:25). Times Square, Brooklyn Bridge, FDR Drive and New York City skyline in background (3:32). Aerial view newly manufactured cars driving off commercial freighter at Joyserv Marine Terminal (3:48). Interior of car, woman with 70s-era haircut, sunglasses adjusts dashboard; pulls into dealership (4:41). Aerial view perhaps Toyota Honsha Plant, Japan; interior of plant and different stages of assembly line: completed, painted car frames sent down line while workers add dashboard, mirrors (6:14). Toyota designers, engineers in design studios sketch out new models, test out color ways on 1973 Toyota Corolla (7:39). Safety testing: New cars tested under various conditions from frost, heavy rain etc; engineers chip away at windshield to check glass (8:33). Completed, tested compact cars drive onto freighter ship ready to be shipped across the world; Aerial view of ship crossing ocean (9:23). Toyota dealership manager inspects new cars on car carrier trailer (9:41). New cars arriving at port: cars go through car wash, waxing before employee places quality control sticker in inner window before delivered to dealership (9:59). Quality control test once car arrives at dealership: dealership employees thoroughly inspect compact car, motor, paint, battery, emergency flashers, cigarette lighters (10:58). Dealership employees from around the country wear red jackets with Toyota logo, attend service training session with Toyota engineers and learn ins and outs of caring for vehicles (11:54). 1970s Kenworth K100 Aerodyne COE truck with Toyota logo pulls into dealership parking lot “classroom on wheels” (12:24). Service clinic at one of the dealerships: car owners come to dealership and ask questions, check up on engine and learn how it performs (12:40). Engineers at automotive emissions lab thoroughly test engines (13:09). Parts depot at a Toyota USA distributor warehouse; POV from inside elevator riding through warehouse (13:58). Order processed in administrative office; man prepares cylindrical container with order and sends it through pneumatic tube; order then packaged at warehouse (14:07). Spark plugs laid out on demo table, Toyota dealer lectures to high school auto mechanics class (14:59). Toyota Corona outfitted for Los Alamitos High School Drivers Ed course (15:20). Montage everyday uses: Young couple drive Toyota Corolla away from dealership, woman packs groceries into trunk of her car, man slides building materials into Toyota Wagon, farmer unloads hay from pick-up truck, young woman picks up mother from airport in Toyota Corona, Toyota Land Cruiser off roads on rocky, uneven arid landscape (15:40). More scenes of everyday people with their Toyota: family buckles into seats, surfers load surf boards onto back of pickup, couple tie skis to roof of car in front of chalet (17:38). Closing sequence, credits (19:53). This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit
