Guest
Global consumer strategist Aparna Bharadwaj shares a fascinating glimpse at under-the-radar affinities that transcend cultures and borders — from the way people snack in China and Saudi Arabia to how people shop for clothes in the US and Russia. “There are patterns where you least expect them,“ she says — and paying attention to them just might bring the world a little bit closer. If you love watching TED Talks like this one, become a TED Member to support our mission of spreading ideas: Follow TED! Twitter: Instagram: Facebook: LinkedIn: TikTok: @tedtoks The TED Talks channel features talks, performances and original series from the world's leading thinkers and doers. Subscribe to our channel for videos on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. Visit to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more. Watch more: #TED #TEDTalks #shopping TED's videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy: For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at
