Yume Kawaii - Harajukus Dreamy Fashion

Harajuku is world renowned for its “kawaii“ fashions. The latest evolution is “yume kawaii“, pastel colored clothing and designs intended to evoke the world of young girls’ dreams. It’s become such a boom that this fashion has now expanded to candies and stationery goods, and Harajuku cafes feature “yume kawaii“ characters in collaboration with the makers of Hello Kitty. We meet some of its young creators and discover how “yume kawaii“ encourages Japan’s youth to have fun exploring their individuality though street fashion. #Harajuku #kawaii #unicorn color # #sanrio