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Studies show that monetary incentives do not always improve performance, and can frequently decrease results. Incentives are often due to the beliefs that people hold, sometimes even putting their own lives at risk for them. Clearly, this outweighs the motivation of a monetary reward. Doing what people believe is “good” is a powerful reinforcer. The Venus Project proposes an alternative vision of what the future can be if we apply what we already know in order to achieve a sustainable new world civilization. It calls for a straightforward redesign of our culture in which the age-old inadequacies of war, poverty, hunger, debt and unnecessary human suffering are viewed not only as avoidable but as totally unacceptable. Anything less will result in a continuation of the same catalog of problems inherent in today's world. Learn more at to our Newsletter: a volunteer:
