Dongfeng launches electric off road brand M Hero

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2 Dec 2022

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Dongfeng Motor has unveiled its premium electric off-road brand, becoming the first Chinese car company to enter the segment. Dongfeng officially unveiled the brand, called M Hero, and its two concept vehicles, M-Terrain and M-Terrain S, at a launch event on August 27 in Wuhan, Hubei province, where it is headquartered. The M in the name M Hero is the initial of its Chinese brand name in pinyin (Mengshi) and also has more meaning, the automaker said.

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