Guest
A new week means a new trip into the future for us. After seven episodes of THIS IS FORWARDISM and seven guests who have shared their definition of Forwardism with us, today Yomi finally talks to the very person who was instrumental in coining the term “Forwardism” for BMW. Stefan Ponikva is Vice President Brand Communication and Experience at the BMW Group. In this episode, he takes Yomi and us on a journey through the BMW cosmos and tells us what the term “Forwardism” means to BMW and to him personally. He is known for his visionary ideas and we certainly see him as a pioneer of digital marketing – but would he actually call himself that? Let’s find out together. Find out more about our guest Stefan Ponikva: 02:00 THIS IS Stefan Ponikva 05:00 The definition of Forwardism 06:30 The meaning of brand experience 07:45 Creating a love brand 09:45 The power / the importance of digital storytelling 12:30 Culture Marketing 13:50 The pioneering role of BMWs metaverse JOYTOPIA 16:25 The future visi
