Clue's Mystery Marketing Campaign

Title: “Clue's Mystery Marketing Campaign“ Date: December 13, 1985 Place: United States Released on December 13, 1985, the comedic mystery film “Clue,“ based on the popular board game, had a unique and memorable marketing strategy that added an extra layer of mystery and intrigue to its promotion. In a clever move inspired by the board game's concept of multiple possible endings, three different endings were filmed for “Clue.“ Each version of the film was shown in different theaters across the country during its initial release. This decision turned every screening into a unique experience, as audiences were left guessing which of the three conclusions they would witness. To further enhance the mystery, promotional materials such as posters and trailers teased the existence of multiple endings without revealing the specifics. The tagline for the film, “It's not just a game anymore,“ added to the intrigue, hinting that viewe