1973 Old Home Bread Commercial 1

This television commercial for Old Home Bread is narrated by singer C. W. McCall (the nom de chanteur for Bill Fries). While working as a creative director for the advertising agency Bozell & Jacobs, Fries created this advertising campaign for Metz Baking Company’s Old Home Bread in 1973. Bert Rodriguez’s company Visual Presentations, based in Dallas, produced the series, with Rodriguez himself acting as director. The campaign features a truck driver named C. W. McCall, played by Dallas actor Jim Finlayson, and a waitress named Mavis Davis, played by Dallas actress Jean McBride Capps. Several of the commercials from the series won Clio Awards, the advertising industry’s equivalent of an Emmy or Academy Award. This particular advertisement promotes Old Home Stone-Ground Whole Wheat.