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With Gen Z’ers getting older, marketers have a solid understanding of their collective identity and their differences from older generations. But what about Generation Alpha? Born anytime between 2010 and 2025, this partially unborn demographic has yet to make a statement on the world. So, how are retailers building relationships with this generation? In this video, RETHINK Retail explores the ways brands are latching on to Alphas by utilizing little influencers, like popular toy review YouTube channel Ryan’s World, and virtual Nike, Gucci, and Forever 21 stores inside the Roblox video game. By capturing the attention of these little consumers early on, could these affinities last a lifetime? . . . . For more on the evolution of retail in today’s connected world, visit:
