The Birth of a Barrel

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26 Sep 2012

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Shot inside the storied walls of the Brown Forman Cooperage in Louisville, Kentucky, this short film follows the creation of a whiskey barrel from start to finish. Jack Daniel's is the only major distiller in the world that still makes their own barrels. Agency: Arnold Worldwide Client: Jack Daniel's Creative Director: Wade Devers ACD/Art Director: Travis Robertson ACD/Copywriter: Greg Almeida Director of Global Marketing: Carmen D'Ascendis

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