What is the most useful and minimalistic everyday product you need? Knife or pen or carabiner or field notepad? The James Brand produce it all on a high quality level with modern, minimal look and with scrupulous attention to details. Mike Hoefer, The James Brand CEO, told us about why their products are unique. Interviewer : . () Interviewee : Mike Hoefer, The James Brand, CEO. Video : Timur Caxar. () Graphics : Ru
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