In this brand new original series, Gibson gives a behind the scenes look at the physical process of how a Gibson guitar is made as well as introducing the artisans who hand-craft these beloved instruments. In Episode 3 of “The Process,” Gibson’s Master Luthier Jim DeCola takes viewers on an in-depth look at the construction of Gibson’s ES bodies inside the Gibson USA factory. #gibson #gibsonguitar #gibsontv CONNECT WITH GIBSON SHOP GIBSON BRANDS ABOUT GIBSON BRANDS Gibson Brands, the world’s most iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for more than 100 years. Founded in 1894 and headquartered in Nashville, TN, Gibson Brands
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