Beaches and Billionaires: Inside DJ Kygos Quest To Become The Gen-Z Jimmy Buffett | Forbes

Kygo, whose birth name is Kyrre Gørvell-Dahl, debuted on the 2017 Forbes Under 30 Europe list at age 25. The soft spoken Norwegian is harnessing his world-wide fanbase, tropical techno sound, and high-powered fans turned friends to grow his music juggernaut (his albums have 5 billion total streams, according to data tracker Luminate, with some 30 million monthly listeners on Spotify alone) into a global consumer brand—Jimmy Buffett’s Margaritaville for the Gen Z crowd. In 2020, with long-time manager Myles Shear, he launched Palm Tree Crew, a beach-themed brand that will launch destination festivals, clothing and restaurants. And they've taken a page from another Buffett—Warren—and raised $65 million from investors for a venture capital arm which invests in crypto and consumer product start-ups (Poppi soda and Darting Foods, a plant-based meat company) they think pair well with the Palm Tree Crew community. Read the full story on Forbes: Subscribe to FORBES: Stay Connected Forbes newsletters: Forbes on Facebook: Forbes Video on Twitter: Forbes Video on Instagram: More From Forbes: Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.