Love your competitors - how great businesses do strategy | Alex Smith | TEDxFolkestone

What’s the secret to great business ideas, and successful business strategies? In this inspiring talk Alex M H Smith founder of Basic Arts reveals that it all starts with refusing to compete. Speaker: Alex M H Smith founder of Twitter: LinkedIn: Drawing on examples ranging from Nokia and Southwest Airlines, to Extreme Ironing and Charles Darwin, Alex paints a new picture of how markets work that will make you see the world of business completely differently, and show you how you can uncover a winning strategy by not trying to win at all. Whether you’re an entrepreneur, a decision maker at a successful company, or simply someone looking for smart ideas to sharpen your thinking, this talk will give you useful tips to improve your strategy immediately and reimagine the way you do business. Refusing to compete is about so much more than mere business differentiation. It’s about choosing to be