Transactional Model of Communication

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25 Jun 2021

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The Transactional Model of Communication is a good introduction to better understand the communication process. This basic communication theory, by Paul Watzlawick, Dean Barnlund, and others, builds on Shannon and Weaver's earlier transmission model of communication in ways that better capture the face-to-face dynamics of human communication. It became most known for the axiom, “You cannot not communicate.“ FREE 7 Instant Tips for Confident & Composed Public Speaking Citations: Dean Barnlund (1962): Paul Watzlawick (1967):

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