Secrets of the Superbrands - Apple as a religion (BBC UK)

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12 Jul 2015

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Secrets of the Superbrands is een programma van de BBC waarin de geheimen achter topmerken centraal staan. Hoe komt het dat we deze merken kopen, dat we ze vertrouwen en soms ook echt van ze houden? De liefde of verbondenheid met Apple neigt zelfs naar die van een religie, zo bleek hier na neuro-onderzoek bij een Apple liefhebber. Neuromarketing draagt er aan bij om de immateriële meerwaarde van merken bloot te leggen, dit fragment is daarbij een prachtige illustratie. Programme created by the BBC Ook meer

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