Nike launches its first new hands-free shoe

Nike has launched its first hands-free sneaker, and it will cost $120. Sarah Reinertsen, Nike Flyease Innovation and senior manager, discussed the idea behind the product. Subscribe to CNBC Pro to access our live Pro Talk “How to Navigate the Reddit Market Mania” with Fundstrat’s Tom Lee and CNBC’s Mike Santoli: Nike is unveiling its first pair of slip-on sneakers without laces, hoping to enjoy some of the same momentum that rivals like Crocs and Vans have seen during the pandemic, as more consumers gravitate toward comfortable, no-fuss footwear. The “Go FlyEase” shoe is marketed as not requiring hands to put on and take off. The company said it was inspired in part by Asian cultures, where it’s customary to remove shoes before entering a home. The debut also comes at a time when people are more conscious of not touching dirty surfaces, like the bottom of shoes. “This shoe really responds to our current-day situation living in these Covid times,” Sarah Reinerts