24 Assets to Scale Your Business Fast (Step by Step)

24 Business Assets that will transform your business. Free Personal Branding Workshop - ------ Build a Scorecard for Free - To build a valuable, scalable business, you need to develop strong assets that increase the value of your business. These are the 24 assets you need: 05:59 - IP Assets 1. Content: Assets that include books, videos, podcasts, and other media that have been produced and are publicly accessible. 2. Methodology: Unique approaches developed within the business, such as specific methods or processes, that are distinct to the company. 3. Registered Intellectual Property: Legally protected assets such as trademarks and patents that have been formally registered. 07:16 - Brand Assets 4. Philosophy: The core beliefs and principles that define the brand's approach and ethos. 5. Identity: Visual and thematic elements that make the brand recognizable, such as logos or colour schemes. 6. Ambassadors: Individuals who represent and promote the brand, enhancing its visibility and credibility. 09:25 - Market Assets 7. Position: The status of the brand achieved through assets like awards or accreditations that establish its standing in the market. 8. Channels: The avenues through which the business reaches its market, such as social media platforms or physical stores. 9. Data: Information collected about the market, which can guide business strategies and customer engagement. 13:33 - Product Assets 10. Gifts: Free products designed to capture attention and introduce potential customers to the brand. 11. Product for Prospects: Entry-level offerings that make it easy for potential customers to start engaging with the business. 12. Core Product: The primary product or service that the business is known for. 13. Products for Clients: Additional offerings for existing customers to enhance their experience or provide continued value. 15:27 - System Assets 14. Marketing and Sales Systems: Tools and processes used to generate demand and manage sales activities. 15. Management and Administration Systems: The infrastructure that supports business operations including administrative tasks. 16. Operations Systems: Systems that are essential for the production of goods or provision of services. 18:00 - Culture Assets 17. Key People of Influence: Individuals within the organization who have a significant impact on its direction and success. 18. Sales or Marketing: Assets specifically designed to support sales or marketing functions. 19. Management and Administration: Elements that contribute to effective management and administrative processes. 20. Technicians: Specialist roles within the organization focused on technical aspects of the business. 21:30 - Funding Assets 21. Business Plan: A detailed document outlining the business's strategy, goals, and methods for achieving them. 22. Valuation: Regular assessments of the company's worth, which can be used to attract investors or guide financial strategy. 23. Structure: The organisation of the business, including governance and operational frameworks. 24. Risk Mitigation: Processes and strategies implemented to minimise financial and operational risks. Free Personal Branding Workshop - ------ Build a Scorecard for Free -