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A Better Super Bowl NFL Hyundai Super Bowl LI

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Hyundai. A Better Super Bowl или VR-весточка из дома Добрый вечер, Дорогие Друзья! Как прошли выходные дни? Надеемся, Вы провели их с семьей? А вот компания Hyundai реализовали, пожалуй, самую теплую и “семейную“ кампанию Super Bowl. Трех отличившихся военнослужащих, находящихся вдали от семьи, в качестве сюрприза объединили с любимыми на время чемпионата в специальных VR-кабинах. И тут, естественно, зрители ролика увидели и слезы радости и восторг долгожданной (хоть и виртуальной) встречи. Рекламная кампания более чем удалась: по опросам после просмотра 88% людей признали этот ролик самым искренним и настоящим, 55% стали более благосклонно относиться к бренду, 40% испытали душевный подъем и 33% заинтересовались продуктом. Ну, за Ваших родных, Дорогие Друзья! #Hyundai #SuperBowl #автопром #VirtualReality #VR #кейсы #ВиртуальнаяРеальность #ВР #солдаты #АгентствоМаркетинговыхИдей #Мысль #АМИ #Архангельск #BTL #Event #Promo #PR #OOH #ATL #маркетинг #продвижение #платформы #рекламисты

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