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Description: The Medium is the Massage Side A & B digitally remastered for the 100th Anniversary of Herbert Marshall McLuhan; with Marshall McLuhan Long-playing Record produced by John Simon. Conceived and co-ordinated by Jerome Agel. Written by Marshall McLuhan, Quentin Fiore, and Jerome Agel. Columbia CS 9501, CL2701 (1968). This is the companion LP to McLuhan's book with the same title. Background: Most characteristic of the interficial mode Higgins supported at SEP is, as Peter Frank suggests, The Medium Is the Massage (1967), which McLuhan coauthored with designer Quentin Fiore. By this point in his career, McLuhan was referring to these texts collectively as his '“non-books'“ (EU 267), and the function of Fiore's design is precisely to break down the linearity, sequentiality, and visual space values associated with the book. Fiore's design of The Medium Is the Massage (and of War and Peace in the Global Village) draws on his training with George Grosz, who was influenced early in his career by Dada,
