After a decade of declining viewership, MLB turns to Hololive VTubers

️ After a decade of declining viewership, MLB turns to Hololive VTubers. ️ Viewership had declined by 15 percent across the league between 2014-2023. Now the Dodgers have partnered with Gawr Gura, the most popular VTuber in the world. Her YouTube channel has 4.5 million subscribers. That is more followers than the Dodgers have on YouTube and Instagram, combined. ️ Just the announcement of Friday’s promotion, featuring Gura and two of her fellow avatars, generated 3.4 million views on X. Of the viewers of Gura’s YouTube Channel, half are 24 or younger, and nine in 10 are male. Dodgers pitcher Yoshinobu Yamamoto is 25. The Hololive avatars have appeared in promotions for Japan’s Pacific League, in which Yamamoto played from 2017-2023. He was showed a picture of Gura and asked if he recognized her. He said he did not. ️ “Ten years ago, the whole concept of streaming was pretty strange. It was not really existing. Now we accept that as a normal means of communication and entertainment... Source: /CIG/ Telegram | Counter Intelligence Global