Bud Light Partners With UFC

Bud Light Partners With UFC Troubled beer brand Bud Light has become the official beer of the UFC in a bid to shake off months of poor sales after the controversial Dylan Mullvaney advertising campaign. UFC President Dana White insisted he signed the $100-million deal because the companies “are very aligned when it comes to our core values” while admitting fans “might not love” every business decision. Beer Business Daily publisher Harry Schumacher told Fox News month that the fallout from the Dylan Mullvaney marketing disaster had left “quasi-permanent damage to the brand.” Subscribe to RT Источник: RT News