The shocking scale of our waste - and the myth of recycling | Irene Rompa | TEDxMidAtlantic

This talk was given at a local TEDx event, produced independently of the TED Conferences. It's hard to comprehend the amount of plastic waste humans produce every single day. But the impact is impossible to ignore. However, the answer is not recycling -- it's reuse. Irene Rompa studied organizational psychology at VU University Amsterdam, but soon realized that while she loved her studies, what really makes her happy is improving the world. Over the last few years, Irene has initiated and worked on differe