First Lesson Taught in Harvard MBA in 18 Minutes | Thales Teixeira

Today's video features Thales S. Teixeira, V. Associate Professor at the University of California. Previously, he taught students at Harvard Business School for over 10 years. In his book, he explains how existing businesses can identify points where they fail to create value and offers methods to provide high value to customers. He examines the customer value chain, proposing a framework to identify and break apart the weakest link. He teaches how to generate ideas that offer high value to customers and how to attract customers away from established players with those ideas. To purchase his book: 00:00 Intro 00:52 Chapter 1. Decoupling Customer Value Chain 04:03 Chapter 2. 3 Types of Decoupling 09:40 Chapter 3. 5 Steps to Steal Customers 16:21 Chapter 4. Decoupling in AI Field EO stands for Entrepreneurship & Opportunities. As we're looking to feature more inspiring stories of entrepreneurs all over the world, don't hesitate to contact us at partner@ EO Builders Club | A Membership Community for certified founders & global entrepreneurs, connected through EO's powerful resources Enter Now 👉 Twitter | @EO__Global LinkedIn | @EO STUDIO Instagram | @ EO Podcast 🎧 - Spotify: - Apple Podcast: - Google Podcast: Subtitles for this video were created using []() machine translation.