Google is a business that centers on the concept of search, and the decade in which it was established, the 1990s, is deeply ingrained in the company's culture. Yelp is a good example of a start-up that became successful, similar to Google before it, except that its rise to prominence occurred during the age of the social web. The organization has done an excellent job developing a practical paradigm for the construction of crowd-sourced directories of restaurants, and other establishments. They are often just as excellent as, or even better than, the directories that are now in the process of constructing. Final word, it's difficult to compete against Google since its algorithm has been fine-tuned over the years to provide the best relevant search queries for users. And with the integration of its other apps, it offers a complete solution for users and most of its products are free to use. Therefore, Yep has a long way to go to even come close to Google.
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