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🦁📢 SHARE this video if you don’t want lions to go extinct (and if you want to see fossil fuel ads go extinct like tobacco ads did). Sign the pledge for @.clean_creatives at if you or your agency are committed to saying no to fossil fuel greenwashing - or pass it on to somebody you know. #NoMoreNaturalGasLighting ⚠ The International Energy Agency says that roughly 3/4s of dangerous carbon pollution is caused by the energy sector, and it’s planning to continue increasing that pollution. But they don’t do it alone! ⚠ The recent IPCC (Intergovernmental Panel on Climate Change) states that “Corporate advertisement and brand building strategies also attempt to deflect corporate responsibility to individuals, and/or to appropriate climate care sentiments in their own brand building; climate change mitigation is uniquely framed through the choice of products and consumption, avoiding the notion of the political collective action sphere.” The advertising industry is responsible for promoting climate denial and greenwashing and for upholding fossil fuel companies’ social licenses (their ability to exist within society). We do NOT need new fossil fuel projects to meet global energy needs under the Paris Climate Agreement, which is why creative industries need to say NO to working with fossil fuel clients. Looking at you @.cannes_lions! 🚫 Companies like @.edelman, @.bbdony, @.omnicom, @.aandeddb, @.ogilvy and many more have ALL worked with fossil fuel companies which are killing people and the planet. Join @.clean_creatives in pushing for a more sustainable advertising industry because there will be no #CannesLions on a dead planet! 🦁📢 [🎦 Editing: @.theoriginaljake] #CannesLions22 #BanFossilAds #Greenwashing #EcoFriendly #France #GemmaStyles #Edelman #Ogilvy #AgencyLife #AdAgency #Omnicom
