“If there's one thing the festive season brings, it's the share of delight for the kiddies.“ Strange moving camera shots of what seems to be a large exhibition of children's toys - possibly in a large department store. Various shots of children and the toys on display. Low angle shot of large Father Christmas statue. Children crowd around a display with moving figures. M/S of children watching horses move past them on a track. “The Kingdom of Toyland is the greatest of places to make their eyes glisten, and hearts beat faster.“ Another automated model is shown. Women hold a large beach ball aloft. Two boxers, one black and one white, move around a ring. C/U of children's enchanted faces. Two dolls move around in “fitness wheels“. Various dolls and mechanised toys are shown including skiers, ice skaters and mountaineers. Two girl dolls appear to dance together. “Many a headache has been earned thinking out all those ingenious attractions for the little ones.“ Three toy men sit at a table
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