Kingsley Wheaton, our Chief Marketing Officer, explains our aim to deliver increasing value from combustibles combined with a step change in our New Categories performance. He also unveils some stretching new commitments as part of our sustainability agenda, including increasing our consumers of non-combustible products to 50 million by 2030 and achieving carbon neutrality by 2030 (based on Scope 1 and 2 CO2e emissions).
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