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The estate of Bing Crosby & Primary Wave Music have announced that the King of Christmas will be taking on a new digital life, bringing his timeless holiday spirit to the metaverse. Located in Decentraland, the world’s largest user-owned virtual social world, Bing Crosby’s Winter Wonderland is an online activation that begins on December 15 and lasts through the end of the year, returning in 2023 as an annual holiday tradition. Jump in here: This is the Bing Crosby estate’s first foray into the metaverse and establishes a new media platform to present his holiday radio shows, merchandise, videos, and more. Bing Crosby’s Winter Wonderland presents an amusement park within Decentraland that features a love letter to the aesthetic of a classic Bing Crosby Christmas. Community members will be able to experience newly designed mini-games themed for the holiday season, a “Bing’s Sweater Shop” for members to buy Bing Crosby Christmas sweaters, a dozen jolly music experiences
