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Following last season’s focus on timeless beauty, New Normal now promotes the idea of a global, multi-faceted beauty. Models Liu Wen, Liya Kebede, Elisa Sednaoui and Amanda Murphy are women that vary in their cultural and geographical backgrounds, far from established aesthetic canons, each unique and different. They are caught by the camera with genuine naturalness, an expression of beauty that is without time or place. Narrative in style and executed in direct black and white, the new campaign, featurin
