Guest
Go to to get 20% off the annual premium subscription. To start, grow, and manage your new business go to In this episode I sat down with CEO and former influencer Grace Beverley. Grace started two companies, Shreddy and TALA, all while studying at Oxford University. She then published the book ‘Working Hard, Hardly Working’, and is a Forbes 30 Under 30. In the conversation we chat about managing your side hustle, Grace’s journey away from being an influencer, and the best ways to build sustainable businesses. Grace also has some great advice about self-care and managing burnout which more and more of us are grappling with, whether we realise it at the time or not. 0:00 Intro 2:20 Being a music scholar 7:25 Do you monetise something you love? 14:17 Are side hustles toxic? 20:08 Becomming an influencer 28:43 Fear of posting 35:56 The multiplier effect of making money 44:30 Building long-term income 51:21 Pivoting from being an influencer 1:00:00 Optimising business potential 1:18:08 Sustainable fashion 1:35:32 Working hard, Hardly working 1:46:22 Setting goals 1:54:57 Burnout 2:00:20 Grace’s favourite books 🔗 CONNECT WITH GRACE 🎥 YouTube Channel - @GraceFitUKtube 📸 Instagram - 📕 Working Hard, Hardly Working - 💪 Tala - 📱Shreddy - 👥 Linkedin - 🔗 CONNECT WITH ALI 🎥 YouTube Channel - 🐦 Twitter - 📸 Instagram - 💻 Website - 👥 Linkedin - 📚 RESOURCES MENTIONED Non-fiction: Working Hard, Hardly Working by Grace Beverley - The 4 Hour Work Week by Tim Ferriss - Start with Why by Simon Sinek - Atomic Habits by James Clear - Black Box Thinking by Matthew Syed - Rework by Jason Fried - The Working Woman’s Handbook by Phoebe Lovatt - Trick Mirror by Jia Tolentino - Work Rules by Lazslo Bock - Fiction: Educated by Tarar Westover - The Nightingale by Kristin Hannah - Small Great Things by Jodi Picoult - The Storyteller by Jodi Picoult - I Am Pilgrim by Terry Hayes - Eleanor Oliphant is Completely Fine by Gail Honeyman - Girly and fun: The Seven Husbands of Evelyn by Taylor Jenkins Reid - Daisy Jones and The Six by Taylor Jenkins Reid - Grown Ups by Marian Keyes - Malibu Rising by Taylor Jenkins Reid - The Flat Share by Beth O’Leary - The Break by Marian Keyes - Seven Days in June by Tia Williams - Thrillers: Sharp Objects by Gillian Flynn - Behind Closed Doors by Ba Paris - The Night She Disappeared by Lisa Jewell - 📄SHOW NOTES & TRANSCRIPT Visit the website for the transcript and highlights from the conversation - 🎙 ABOUT THE PODCAST Deep Dive is the podcast that delves into the minds of entrepreneurs, creators and other inspiring people to uncover the philosophies, strategies and tools that help us live happier, healthier and more productive lives. 📙 SPONSORED BY SHORTFORM This episode is kindly brought to you by Shortform, the world's best provider of guides for non-fiction books. Shortform gives you comprehensive coverage of thousands of books, the key ideas, clearly and simply explained, plus smart commentary and analysis. It’s like your smartest friend teaching you about a book. Go to to get 20% off the annual premium subscription. 👨💻 SPONSORED BY SHOPIFY This episode is kindly brought to you by Shopify. Shopify offers an easy to use, all-in-one commerce platform for anyone -regardless of technical ability and experience - to start, grow, and manage a business. Shopify lets you sell online, in-person and on all major social platforms and it’s what I’m using to sell my essentali stationary as well as upcoming digital and physical products. To give Shopify a try go to 👋🏼 GET IN TOUCH You can also Tweet @AliAbdaal with any feedback, ideas or thoughts about the lessons you've learnt from the episodes and we can thank you personally for tuning in 🙏 PS: Some of the links in this description are affiliate links that I get a kickback from 😜
