How context shapes content: Rodney Mullen at TEDxUSC

What do skateboarding and innovation have in common? More than you might think. A successful entrepreneur and innovator, Rodney Mullen is widely considered the most influential street skater in history, inventing most of the tricks used today. By the time he was 23, Mullen had already set new milestones for skateboarding winning 35 out of 36 freestyle competitions. He studied engineering at the University of Florida before co-founding World Industries, the largest skate company of the 90's, which was acquir