How we can curb climate change by spending two percent more on everything | Jens Burchardt

Visit to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more. Would you pay two percent more for the carbon-neutral version of the products you buy and use every day? In this innovative talk, climate pathfinder Jens Burchardt walks us through the costs and considerations of producing planet-friendly products — from creation to purchase — and explains why curbing climate change doesn’t have to break the bank. It’s an inspiring demonstration of how the barriers to a greener world may not be as insurmountable as we think. The TED Talks channel features the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. You’re welcome to link to or embed these videos, forward them to others and share these ideas with people you know. Become a TED Member: Follow TED on Twitter: Like TED on Facebook: Subscribe to our channel: TED’s videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy (). For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at