Matthew McConaughey and the MKC: Intro Official Commercial

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6 Mar 2018

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We created a series of Fall TV spots for The Lincoln Motor Company to introduce the first-ever MKC. To create an ad that could stand apart from the rest, we brought together director Nicholas Winding Refn, actor Matthew McConaughey and composer Cliff Martinez, and worked through a script that felt authentic for both the talent and the brand. This is the first spot in the series.

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