Behind the Collab w/ Rhuigi Villaseor | PUMA X RHUDE

Behind the Collab by PUMA is a made for YouTube original series that PUMA is producing to highlight what goes into the making of some of the sportswear brand’s most highly anticipated and hyped collaborations. The first episode features Rhuigi Villaseñor and follows the 27-year-old fashion designer at his first Paris Fashion Week Show and at the launch of the PUMA x RHUDE collection launch at KITH LA. In addition, the episode gives PUMA’s subscribers an intimate look into Rhuigi’s personal life with scenes