Guest
2018 Entertainment; Silver x 1 / Entertainment Lions for Music; Grand Prix x 1, Silver x 1 / Film; Gold x 1 / Film Craft; Gold x 1, Bronze x 1 A long working day and a crowded commute dissipate into a dim and distant memory and it’s all thanks to Apple’s HomePod smart speaker. On request, Siri serves up a track that gets singer songwriter FKA Twigs moving so energetically that she discovers whole new brightly coloured dimensions and even a dancing twin in her apartment. Spike Jonze directed this stunning film that took a Grand Prix for Brand or Product Integration into Music Content. It’s a stellar example of how expert production and deft directing can build emotional connections to products and services – in this case, a piece of hardware.
