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Color-Changing Car Is BMW's Newest Gimmick

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BMW’s new i Vision Dee was built with all the bells and whistles one would expect from German engineering, but it’s wrapped in E Ink technology, similar to a tablet or e-reader, that will change the color of the car’s exterior. The company showed off the midsize car at the 2023 Consumer Electronics Show. Dee, which stands for Digital Emotional Experience, can shift into 32 different shades. If the driver is feeling indecisive, Dee can be a combination of colors at the same time.

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