MediaFresh - Основы медиапланирования

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5 Aug 2014

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MediaFresh: В гостях у Екатерины Кононовой Анна Левчук - эксперт в области медиапланирования, директор школы медиа-стратегов Bridge. В программе: — Что такое медиапланирование? Основные шаги и этапы: от наружной рекламы до Интернет-инструментов; — Нужен ли медиаплан для малого бизнеса? — Какую сумму нужно инвестировать для получения стартового результата? — Как правильно составить план работ для медиастратегии? За съемку спасибо Юрию Васильеву и Арт-пространству Freedom

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