Twitters New CEO: Why Elon Musk Chose NBCUs Linda Yaccarino | WSJ

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11 Aug 2023

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Elon Musk selected Twitter’s next CEO, Linda Yaccarino, who is well-known for her tight relationship with ad agencies and her hard-nosed negotiating tactics. Yaccarino is joining the social media company after serving as chairman of global advertising and partnerships at NBCUniversal. WSJ’s Suzanne Vranica explains what she can bring to the social media company. 0:00 Elon Musk chooses the new CEO of Twitter 0:33 Who is Linda Yaccarino? 1:12 What Yaccarino and Musk agree on about Twitter 2:05 Twitter’s focus on advertising #ElonMusk #Twitter #WSJ

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