Simon Sinek: If You Don't Understand People, You Don't Understand Business

About this presentation In this wide-ranging talk, ethnographer and leadership expert Simon Sinek discusses the importance of trust, authenticity, and meaning. Sinek argues that as individuals and companies, everything that we say and do is a symbol of who we are. And it is only when we communicate our beliefs authentically that we can attract others to our cause, and form the bonds that will empower us to achieve truly great things. Watch more videos here: 0:32 how can you help the human race progress? 1:06 when you're surrounded by people who believe in what you believe something remarkable happens 1:30 we need trust 1:45 willing to experiment which needs failure 2:10 we're not goo by ourselves 2:28 the goal is not to fix our weakness but to amplify strengths 4:00 advantages 4:09 what are you in pursuit of? 7:07 we don't trust everyone. we trust people in our community but you have to know what to look for 7:35 authentici