Guest
How do you design a good logo? What makes a logo great? How do you create a good logo? What are the rules and design principles behind logo design? In this video, Sagi Haviv tells us his 3 tips for what makes a good logo: 1. Appropriate – logos should be appropriate in it's feeling. 2. Distinctive & Memorable – It has to be unusual enough to persist in our mind. It should pass the “doodle test.“ 3. Simple – It needs to be able to be produced in every pixel size. When you strike the balance of these 3 things, you have a good logo. Check out our full interview with Sagi here: Chermayeff & Geismar & Haviv is the brand design firm behind many of the world’s most recognizable trademarks. Since 1957, the firm has pioneered the modern movement of idea-driven graphic design across every discipline, specializing in brand identities, exhibitions, print and motion graphics, and art in architecture.
