BIA underlines her international appeal on irresistible new single “London,” out today via Epic Records. The braggadocious track, which features Grammy-winning rap icon J Cole, is heavily influenced by U.K. drill — albeit with a swagger that is all BIA’s own. The record is produced by AzizTheShake and co producers Jon Glass & Tim Nihan. The accompanying music video is set in an overcast London, but the Boston-bred artist’s starpower shines through (as does her drip) the British gloom. From perfectly placed high-fashion name drops to pristine, U.K. slang-filled bars – “He never met no one like me / It’s pretty funny how now they all like me, innit?” – BIA’s “London” is a winning mix of style and smarts. Cole also stays on theme, rapping: “Blokes going broke tryin’ to keep up with Cole, but I make it back soon as I spend it.” Both MCs bring their A-game. (C) 2022 BIA, under exclusive license to Epic Records, a division of Sony Music Entertainment #BIA #LONDON #JCole
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