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The new MP Tourism ad is here. Fourth in the inimitable series of MP Tourism ads, this 'Colours' TVC takes tourism advertising to a whole new level. It welcomes the audience the same way Indians welcome people by throwing colours at them during the festival of Holi. Colours in different beautiful hues envelope tourists and form the key tourist attractions of Madhya Pradesh - Kanha's tigers, Khajuraho's famous sculptures, Mandu's Jahaz Mahal, Sanchi Stupa and Ujjain's Mahakal Aarti. This audio visual treat has been created by Ogilvy & Mather Mumbai and Nirvana Films. Creative: Abhijit Avasthi, Pradyumna Chauhan, Mahesh Gharat. Director: Prakash Varma. Lyrics: Pradyumna Chauhan. Music: Pankaj Awasthi. Media rights with Mindshare Mumbai Lyrics:
